Amid high degree of homogeneity of
products, mobile phone vendors have started to be concerned about the
differentiation of mobile phone casings. In 2012, the market value of mobile
phone casings and structural parts reached USD5.28 billion and the market share
ratio between plastic and metal ones was 3:1, which is expected to fall to
2.5:1 in 2013 as vendors invest more in metal casings.
To
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Currently, three mobile phone casing
technologies have drawn attention - NCVM (Non Conductive Vacuum Metallization),
Insert Molding and Unibody.
NCVM has three major advantages:
first, it can reduce electromagnetic interference for mobile communications,
improve signal strength and call clarity. Second, NCVM allows plastic surface
to represent metallic texture which improves added value of products. Third,
NCVM's semi-transparent feature facilitates the casing design. However, NCVM
requires high-cost cleaning rooms and continuous magnetron sputtering devices,
plus the related manufacturing process needs a long time to explore. Ways
Technical and Foxconn employ NCVM now.
Stemming from Samsung's Galaxy SII,
Insert Molding combines advantages of both plastic casings and metal structural
parts. Plastic casings are featured with low cost, and metal structural parts
make mobile phones solid enough to resist bumping. For the large size of smart
phone (some models even have a size of up to 5 inches), the strength of plastic
casings and structural parts is obviously insufficient, but metal ones are
costly, so Insert Molding functions as a compromise.
Contact
M/s Sheela
90 Sate Street, Suite
700
Albany, NY 12207
USA – Canada Toll
Free: 866-997-4948
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