Cruising is one of the
fastest-growing industries in the travel and tourism sector. The market
continued to grow during the economic recession outperforming the rest of the
holiday sector. In the past, cruising was seen as the preserve of the elderly,
rich and famous. Today the number of cruise passengers is growing steadily and
the industry has introduced products aimed at a wide range of customers,
including families, young people and groups. Prices for many cruise products
are declining with increase in competition among major tour operators. The
market offers a wide variety of job opportunities to people from all
backgrounds. Cruising tends to be more popular among consumers aged 55-64.
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The largest cruise market is North
America, followed by Europe and developing regions. In terms of growth, the
number of passengers is increasing more rapidly in Europe in comparison with
North America. Germany is the fastest growing cruise market in the world. Major
cruising companies are increasingly setting their sights on emerging Asian
markets, as growth in market demand and improving infrastructure continues to
position Asia as a potential growth market in the cruise industry.
The present report offers a
comprehensive analysis of the worldwide cruise market. The competition in the
global cruise market is intense with few large players viz. Carnival
Corporation, Royal Caribbean Cruises and Norwegian Cruise Lines. The competitive
landscape of the global and regional cruise markets, along with the company
profiles of the leading players are discussed in detail.
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