Product Description
Smart key systems may have been
available in Europe since 1999, but customer awareness and fitment rates have
started to rise more rapidly since 2010. This gives OEM's an opportunity to
retain and attract new customers but only if they understand customers
perceptions and needs for smart key systems.
To
Read the Complete Report with TOC Visit:
http://www.marketresearchreports.biz/analysis-details/cautious-to-converted-a-survey-of-existing-and-potential-smart-key-customers-in-eu
SBD's European End-Customer Survey
aims to help OEMs and suppliers to identify these areas. Recording detailed
responses from 600 customers across France, Germany and UK, the survey
categorises all customers into 5 typical profiles - creating an easy 4-step
process to increase sales of smart key systems.
Designed as part of the SBD Secure
Car research package into the next generation of smart key systems, this report
helps you to stay in touch with customers of today and define the correct
strategy for the smart keys of tomorrow.
This report will help you:
- Understand customer awareness and attitudes towards smart key technology on new passenger cars across Europe.
- Learn the customer perception of smart key functionality and usability.
- Develop the next generation of smart key related technologies such as enhanced key fob functions that match customer expectations but calm their concerns.
- Identify the most successful strategy for offering smart key systems to the consumer.
Contact
M/s Sheela
90 Sate Street, Suite
700
Albany, NY 12207
USA – Canada Toll
Free: 866-997-4948
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