The new report, ‘Online Marketing in
India’, deliberates on the present condition of online marketing in the Indian
context.
With recession looming large and
companies still striving towards cost optimization, online marketing comes as a
welcome relief for those concerns who look at reducing marketing costs.
Moreover with the given number of internet users which is on the increasing
curve and related searches made by average users, it becomes only prominent
that potential to reach new prospects is immense.
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The concept is fast getting adopted
by diverse companies who have realized that they need to go beyond traditional
form of marketing and opt for something that has wider reach as also reduces
cost marginally. Factors in the likes of presence of large domestic internet
base, outlook towards online media by plebeians have brought about a positive
change that supports proliferation of this form of marketing.
Online presence is a must for
companies in the present-day context as maximum customers can be targeted in
that medium only. Additionally, staying in a particular place and yet dealing
with clients from across boundaries is possible only through online marketing
at a much toned down cost. Search engine optimization and social media are two
popular concepts in the Indian context for branding and promotion. Companies
offering such services are finding more takers which is reflected at the
springing of a considerable number of players in this sector.
There are varied tools available to
facilitate this process of online marketing a smooth one for businesses. Social
media marketing has surfaced to be a component playing an active role in online
marketing campaign. Online PRs and emails have evolved as yet other tools that
are sent to prospects to convert them into potential leads. Online directories
and listings help in registering business information and key people who can
again be targeted as potential prospects.
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