With the introduction of LTE-enabled
high bandwidth, video has become easier to download and stream. While mobile
communications, particularly smartphones, tablets, and other wireless devices
have gained significant penetration in recent years, data consumption remains
relatively low. However, it is important to note that with only about ten
percent of mobile subscribers using video, it represents a demand on network capacity
of 50%.
Video in a 3G is clearly a drain on
capacity going forward and drives the need for 4G. With the LTE being deployed,
Over-the-Top (OTT) providers are expected to see more usage of their video
services and they already started to get ready for it. However, smart
mobile network operators will also become much more proactive in terms of their
own video offerings as concerns over capacity diminish.
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We are now witnessing a reduction in
the data service plans from carriers and the competition in the
telecommunication market is working for the consumer's favor. The new fourth
generation (4G) wireless technologies such as Long Term Evolution (LTE) offer
sufficient performance to support IP based streaming video and multimedia
services to a large number of consumers simultaneously, with a quality that
most will find attractive.
Mind Commerce expects that the
consumer behavior in the LTE era will evolve as streaming video and downloads
becomes much more. LTE offers high speed data rates and better Quality of
Service (QoS). This research evaluates video in LTE-enabled applications,
carrier optimization, and business opportunities including new revenue streams.
This report also analyzes the technical and business impacts and
opportunities of LTE Broadcast introduction. This includes vendor
solutions, case studies, market analysis, and forecasts.
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