The change in the economic and
political scenario is having a direct impact on eating habits of the Brazilians.
Because of government action, there is an increase in the number of formal
jobs, which contributes to the stability of the consumption of all social
classes. AB class people are favored by higher wages and benefits, and thereby
increase the frequency of consumption outside the home.
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Moreover, with programs that benefit
the lower classes, these consumers are having greater access to other foods,
which go beyond the basic rice and beans. Other government measures such as the
reduction of the IPI, also heat the food industry, as more number of consumers
with freezers and microwave oven in the residence, there is greater opportunity
for increased sales of prepared food or semi ready, frozen or not.
The quest for convenience is an
attribute that permeates all consumers, whether through lack of time or the
prioritization of other tasks, so there is a great opportunity for products
that offer greater convenience in the kitchen. Thus, not only is no advantage
to the foodservice or semi ready, but also for products that are "on the
go", and fast food restaurants.
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