Description
Tablets are seen as having
cannibalized sales of PCs and e-readers. While this is certainly true of the
e-readers, looking forward, the dinner and the diner may be flipped—advances in
smartphones and laptop offerings may result in a cannibalization of tablet
sales.
To
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Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Advertising creative
Consumer survey data
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The market
iPad carries half of current
ownership
Figure 1: Brand of tablet owned,
April 2013
Galaxy and Nexus to garner share
Figure 2: Brands under consideration
for purchase, April 2013
Surge of the small tablet
The consumer
Gifts account for half of ownership
Discretionary purchase favored by
high-income, young
Figure 3: Tablet ownership, by
household income, April 2013
Younger buyers spend more
Figure 4: Tablet ownership, by age,
April 2013
One in five 18-54 year olds planning
a purchase
Figure 5: Intent to purchase a
tablet in 2013, by age, April 2013
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