Electronics and electrics are
already used in packaging, from winking rum bottles and talking pizza boxes to
aerosols that emit electrically charged insecticide that chases the bug.
Electronic medication packs record how much is taken and when and prompts the
user. Reprogrammable phone decoration has arrived. But that is just a warm up.
The key enabling technology - printed electronics - often used with other
conventional electronics - can make new packaging and product features
feasible. Consequently, many leading brand owners have recently put
multidisciplinary teams onto the adoption of the new paper thin electronics on
their high volume packaging. It will provide a host of consumer benefits and
make competition look very tired indeed. This is mainly about modern
merchandising - progressing way beyond static print - and dramatically better
consumer propositions.
To
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Consumer goods market for
e-packaging devices in millions of units
This report reveals the global
demand for electronic smart packaging devices is currently at a tipping point
and will grow rapidly to $1.45 billion within 10 years. The electronic
packaging (e-packaging) market will remain primarily in consumer packaged goods
(CPG) reaching 14.5 billion units that have electronic functionality within a
decade.
E-packaging addresses the need for
brands to reconnect with the customer or face oblivion from copying. That even
applies to retailer own brands. It addresses the ageing population's consequent
need for disposable medical testers and drug delivery devices. Electronic
packaging addresses the fact that one third of us have difficulty reading ever
smaller instructions.
Main drivers of the rapid growth
The rapid growth will be driven by
trials now being carried out by leading CPG companies and the rapid technical
developments emanating for over 3000 organisations, half of them academic, that
are currently working on printed and potentially printed electronics.
Contact
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