Description
There is scope for more brands to
expand their offering of single-serve desserts, particularly within the frozen
aisle. Over three in ten over-55s would like to see more frozen desserts which
are individually portioned, and these also appeal most to those living in
single-person households – both rapidly growing demographics.
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Introduction
Definition
Abbreviations
Executive Summary
The market
Figure 1: Market size and forecast
for UK retail value sales of yogurt and yogurt drinks, 2008-18
Figure 2: Market size and forecast
for UK retail value sales of desserts, 2008-18
Market factors
Revised EFSA regulations hit the
yogurt market
Growth in 25-34s and 5-9s to boost
the market…
while shrinking household sizes pose
a challenge
Companies, brands and innovation
Müller leads in yogurts and chilled
desserts
Figure 3: UK retail sales of leading
brands in everyday and indulgent yogurts and desserts and pouring yogurt, by
value, 2012/13*
NPD activity in yogurt peaks in 2012
An uptick in adspend in 2012
The consumer
Yogurts/yogurt drinks enjoy a high
penetration of 84%
Figure 4: Types of yogurt/yogurt
drink bought in the past three months, by gender, May 2013
Consumers’ favourite flavour holds
the most sway in yogurt choice
Figure 5: Factors considered when
choosing yogurt/fromage frais, by gender, May 2013
Yogurt benefits from its functional
and health credentials
Figure 6: Attitudes towards
yogurt/yogurt drinks, May 2013
Chilled desserts are preferred to
frozen or ambient formats
Figure 7: Types of desserts eaten
and/or bought in the past three months, May 2013
Consumers want to be able to see their
desserts
Figure 8: Attitudes towards
desserts, May 2013
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