Description
The recent strong growth in pub
catering suggests that dining out is an occasion which drinks brands should be
targeting.
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Table of Content
Introduction
Definition
Abbreviations
Executive Summary
The market
Figure 1: Forecast for out of home
value sales of alcoholic drinks, 2008-18
Market factors
Alcohol consumption is in decline,
along with consumer confidence
The pub industry is shrinking
The cost of excessive drinking
incites government involvement
Population changes set to have an
influence
The consumer
31% of adults drink out of home on a
weekly basis
Figure 2: Frequency of drinking
alcoholic drinks out of home, April 2013
The significant minority are cutting
back on out of home drinking
Lager is the most popular on-trade
drink
Figure 3: Types of alcoholic drinks
drunk out of home, April 2013
Widespread misunderstanding about
drink contents
Restaurants/cafés are the most
popular on-trade drinking venues
Figure 4: Out of home drinking
venues, April 2013
The importance of social drinking
Cost is now a notable concern for
out of home drinkers
Figure 5: Attitudes towards drinking
out of home, April 2013
Women and under-35s key for the
cocktails market
What we think
Issues and Insights
How can the on-trade help to educate
out of home drinkers?
How can the on-trade entice people
to drink out of home more?
How can alcoholic drinks tap into
the ‘pub grub’ renaissance?
Could schooners tackle the problem
of falling on-trade beer sales?
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