Description
During the past year, the business
environment has become more difficult, with some uncertainties and challenges.
While spending is increasing, consumers have become more sophisticated and
demanding. There is a rising savvy shopper seeking a unique fragrance that fits
with their personality. At the same time, the market is facing heightened
pressure from the anti-extravagance campaign. However, given the majority of
consumers are keen to improve their lifestyle, growth opportunities remain
positive.
To
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TABLE OF CONTENT
Introduction
Definition
Methodology
Abbreviations
Executive Summary
The market
Figure 1: China men’s and women’s
fragrance market forecast, value sales, 2008-18
Companies and brands
Figure 2: China fine fragrance
market share, by value (%), 2009-12
The consumer
Figure 3: Frequency of using
fragrances and scented products, May 2013
Figure 4: Reasons for using
fragrances, May 2013
Figure 5: Occasions for using
fragrance, May 2013
Figure 6: Where people have bought
fragrances, May 2013
Figure 7: Fragrance purchasing
behaviour, May 2013
Figure 8: Attitudes towards
fragrances, May 2013
Key issues
Capturing the sophisticated Expert
users
Understanding the Chinese consumer’s
demand on innovative fragrance products
Multichannel strategy with
cutting-edge technology
Dealing with the uncertainties in
the gifting market
Contact
M/s Sheela
90 Sate Street, Suite
700
Albany, NY 12207
USA – Canada Toll
Free: 866-997-4948
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