Description
Personal use of ice cream and frozen
novelties is highest among respondents over the age of 65 and among respondents
aged 18-24. This is a strength of the category, given that these population
groups are some of the fastest growing. However, the range of users
necessitates targeted marketing efforts that hone in on a core consumer base.
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Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The market
The category slowly climbs to $11.2
billion
Figure 1: Total U.S. sales and
forecast of ice cream and frozen novelties, at current prices, 2008-18
Market segmentation
Ice cream makes up more than half of
category sales
Figure 2: Total U.S. retail sales of
ice cream and frozen novelties, by segment, 2013
Leading companies
Figure 3: MULO sales of ice cream
and frozen novelties, by leading companies, rolling 52 weeks 2012 and 2013
Innovation
Leading product claims on the
decline
Figure 4: Frozen treats launches, by
top five claims, 2008-12
The consumer
The youngest and oldest consumers
are the most engaged
Figure 5: Personal frozen treat
purchase, by age, April 2013
Dessert is a popular eating
occasion, but anytime is a good time
Figure 6: When frozen treats are
consumed, April 2013
Focusing on flavor will be key to
sales growth
Figure 7: Top five important
attributes, April 2013
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