More than one in three people feel a
twinge of guilt about their bodycare routine: companies have access to a
potentially receptive target group (35%) who feel they should use bodycare
products more often. Finding a way to harness the guilt will help boost usage
and stem declining value and volume sales.
To
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Introduction
Definitions
Excluded
Methodology
Consumer research
Abbreviations
Executive Summary
The market
Figure 1: Bodycare sales by sector,
2012
Figure 2: Best- and worst-case
forecast of UK body, hand and foot care, 2007-17
Market share and presence
The consumer
Figure 3: Body concerns, March 2013
Usage and purpose
Figure 4: Frequency of use of
bodycare products in the last 12 months, by type of product, March 2013
Heavy to medium usage dominates
Shopping preferences
Figure 5: UK retail value sales of
body, hand and foot care, by outlet type, 2012
What we think
Issues in the Market
Bodycare market lacks buzz
How can the sceptics be convinced?
Women look for anti-ageing benefits
in their bodycare products
How important are personal
recommendations?
To
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