This report is an assessment of the
Indian MVAS Industry. It thoroughly examines the opportunities and challenges
encountered by the industry. It also analyzes the dynamics that propel the
industry, namely opportunities, competition, infrastructure investment and
major government initiatives. The Indian MVAS industry reported unprecedented
annual growth of 36 percent to reach USD 3,533 million in 2011. We estimate
that the industry will touch USD 7,106 million by 2016, registering a
year-on-year growth rate of 15 percent. Already a significant rise in
disposable incomes has drastically changed the consumers’ spending pattern with
regard to mobile devices and value added services. This has been the major
reason for the high adoption rate of Smartphones, loaded with a variety of
applications, especially among urban users
To
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SCOPE OF THE REPORT
Indian Perspective of the MVAS
Industry
Market Size and Dynamics
Major MVAS Initiatives in
India
Outlook of the Industry
KEY FEATURES DISCUSSED
Indian Mobile Telephony Market
Overview
Industry Structure India
Mobile Phone subscriber Addition in
India
Operator-wise Market Share
Mobile Phone Usage Pattern in
India
Market Segmentation
Per user Expenditure on MVAS
Future Adoption Rate of MVAS in
India
Profile of Key Players
To
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