Digital terrestrial television is an
advanced technology of analog television and evolution of broadcast television.
Digital television market is designed to offer quality television experience to
customers. In terrestrial implementation of digital television technology,
instead of cable television and satellite connection, conventional antenna is
used to provide better quality experience.
Western Europe, France, Denmark,
Spain, Norway and Sweden have successfully completed analog switch-off (ASO)
and have become fully digitalized. There was a large potential market for DTT
receivers in UK, Japan, Italy, Portugal, South Korea and Canada, which were on
the edge of completing analog switch-off by 2012. Countries like India, U.S,
China, Romania, Mexico and Russia with huge population are expected to shift to
digitalization by 2015.
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On the basis of platform for DTT
receivers, the market is divided into: Pay TV platform, FTA Platform and Hybrid
Platform. Upfront growth is expected for DTT receivers in next five years. This
market is driven by wide spread popularity of digitalization in developed and
developing countries. Affordability of terrestrial TV is a major factor for
growth as customers have to pay only a single upfront amount for the receivers
without any other subscription cost. Growth in emerging countries like India,
China and Brazil will drive the market for DTT receivers in future. Growth in
U.S and Europe DTT receivers market looks saturated.
Some of the market players in DTT
receivers market include DiBcom S.A, Hauppauge Digital Inc, Abilis Systems,
Onkyo USA Corporation, Siano Mobile Silicon Ltd, Koninklijke Philips
Electronics N.V, Pace Plc, Silicon Laboratories, Inc., Thomson Broadcast.,
TechniSat Digital GmbH etc.
This research report analyzes this
market depending on its market segments, major geographies, and current market
trends. Geographies analyzed under this research report include
- North America
- Asia Pacific
- Europe
- Rest of the World
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This report provides comprehensive
analysis of
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for upcoming years
This report is a complete study of
current trends in the market, industry growth drivers, and restraints. It
provides market projections for the coming years. It includes analysis of
recent developments in technology, Porter’s five force model analysis and
detailed profiles of top industry players. The report also includes a review of
micro and macro factors essential for the existing market players and new
entrants along with detailed value chain analysis.
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