Canada has a mature loyalty market
and the vast majority of adults belong to at least one – and usually several –
programs. They are somewhat underutilized, however, with most participants
rarely, if ever, actually redeeming any rewards. The challenge for program
managers is how to make their programs effective enough to do what they were
created to do: rewarding their most valued customers.
To
Read the Complete Report with TOC Visit:
http://www.marketresearchreports.biz/analysis-details/canadian-loyalty-in-financial-services-us-june-2013
Scope and Themes
What you need to know
Companies mentioned in this report
Data sources
Consumer survey data
Comperemedia
Abbreviations
Executive Summary
The market
A mature market
Segments
Credit card and debit card program
membership
Figure 1: Participation in credit
and debit card rewards, by income, February 2013
Non-card based loyalty programs
Figure 2: Participation in non-card
loyalty programs, by income, February 2013
Loyalty program customers are
generally satisfied with their programs
Figure 3: Customer satisfaction with
credit card and debit card programs, by gender, February 2013
What loyalty members want
Valuable incentives
Figure 4: Incentive preferences, by
age, February 2013
Smartphone apps
Figure 5: Interest in using
smartphone to maximize loyalty program, by age, February 2013
Figure 6: Interest in using
smartphone to maximize loyalty program, by race, February 2013
Better communication
Figure 7: Satisfaction with loyalty
program communication, by age, February 2013
What we think
To
Buy The Copy of This Report Visit:
http://www.marketresearchreports.biz/analysis/170028
About Us
MarketResearchReports.Biz is the most comprehensive
collection of market research reports. MarketResearchReports.Biz services are
especially designed to save time and money of our clients. We are a one stop
solution for all your research needs, our main offerings are syndicated
research reports, custom research, subscription access and consulting services.
We serve all sizes and types of companies spanning across various industries.
Contact
M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-997-4948
No comments:
Post a Comment