Smart
Glass 2014-2024: Technologies, Markets, Forecasts
Smart glass
technology has received hundreds of millions of dollars in investment over the
past few years. This has resulted in a rapid expansion of the production
capacity globally. At the same time, the trends towards energy efficiency,
comfort and privacy are creating demand. The demand is also being pushed by the
fact that smart glass technology is also being exploited as a differentiator in
the otherwise highly competitive and commoditised glass industry.
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Despite this and
despite more than twenty years of technology development the market today
remains relatively small. The foundation stones for future growth are however
being set today, both on the supply and the demand side. Indeed, IDTechEx
Research estimates that the value of this market will reach at least $700
million in 2013.
Technology
Smart glass refers to
a multitude of technologies covering electro-chromic, thermo-chromic, suspended
particle and liquid crystal technologies. Each technology offers a different
set of attributes and cost structure, and is therefore aimed at a different
market segment. Interestingly, there are slight variations even within a given
technology, owing to the launch of successive technology generations.
Electro-chromic
technologies (EC) give the user the ability to tune the optical transmission
from clear to dark. They however have a low switching speed, lack complete
opacity, and offer only a mid-range price tag compared to other smart glass
technologies. Thermo-chromic technologies, in contrast, give no control to the
end user. Instead, the offer the lowest cost option.
Liquid crystal (LC)
smart glass technology beats others in terms of switching speed, and the
opacity of the dark state. It however also falls short on controllability as
only two states (clear or opaque) can be achieved. It is amongst the more
expensive options too.
Suspended particle technology
combines high switching speed and user control. This is a compelling value
proposition but comes at a cost. Indeed, this technology commands the highest
price tag today.
This report will
offer
- Detailed assessment of each smart glass technology covering operating principles, materials, manufacturing processes, latest innovations and unresolved technology challenges
- Detailed benchmarking of different smart glass technologies on the basis of cost, transmission, quality, controllability, power usage, etc...
Market
Smart glass has
already achieved limited commercial success. For example, suspended particles
smart glass technology is being increasingly adopted in premium luxury cars
such as the Mercedes Benz SLK. This technology was gained traction in this
market segment owing to its high switching speed and high user controllability.
Another high-profile success story is the new Boeing 787 Dreamliner which has
incorporated electrochromatic technology onto its passenger windows.
The building sector
is potentially the highest volume market. There are still remaining challenges
in this market however. In particular, smart glass windows are still
over-priced and price parity will only be reached if global capacity
utilisation reaches economies of scale in the range of 500,000 sqm, according
to our detailed analysis of the cost structure and depreciation.
The commercial
sub-segment of the building industry will be the early adopter here. This is
because commercial buildings value iconic differentiations and, if managed
well, cost savings may be realised on the basis of total cost of ownership.
This segment is also growing in attractiveness as the glass content on
commercial buildings is on the rise.
Most of manufacturing
capacity is located in America however Europe will see more investments in the
coming years since glass shipping is not cost effective and the European market
uses larger glass formats than the American one.
Smart Glass
2014-2024: Technologies, Markets, Forecasts offers:
- Global map of production sites and production capacities
- Price evolution for smart glass and detailed cost models including BoM and capital investment
- Ten-year market forecast in $ and area broken down by technology (e.g., electro-chromic, thermo-chromic, suspended particles and liquid crystals)
- Ten-year market forecast in $ and area broken down by market (e.g., vehicles and aerospace, residential building, commercial buildings, hospitality)
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