Information Management On Noodles Market In China - March 2014: Research and Markets
Consumers are demanding a wider variety of new and exotic flavours, as more people travel overseas, and are exposed to more new cuisines. This provides an opportunity for noodle manufacturers to create bold new flavours that generate interest among increasingly sophisticated consumers.
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Table of Content
Introduction
Definition
Report structure
Methodology
Abbreviations
Executive Summary
The market
Figure 1: Total retail market for instant noodles and forecast, 2008-18
Companies and brands
Figure 2: Company retail market share by volume (%), 2012-13
The consumer
The key packaged noodle consumer segments
Figure 3: Packaged noodle target segments, December 2013
The key instant noodle consumer segments
Figure 4: Instant noodle target segments, December 2013
Key issues
Consumers are demanding more healthy noodle options
Figure 5: Important consideration factors when buying packaged noodles, December 2013
Interesting flavours to excite instant noodle eaters
Figure 6: Attitudes towards instant noodles flavour, December 2013
Variety of textures and side dishes to create new interest
Figure 7: Attitudes towards packaged noodles textures and side dishes, December 2013
Convenience and low cost no longer key draw
Figure 8: Important consideration factors when buying instant noodles, December 2013
What we think
The Market
Key points
Market size and forecast
Figure 9: Total retail market for instant noodles and forecast, 2008-18
Market segmentation
Cup/bowl noodles increasing market share through convenience
Figure 10: Instant Noodles: Retail market segmentation by volume and value, 2008-13
Figure 11: Proportion of new product launches, by packaging type and year, 2011-13
Convenience and purity are key selling points
Figure 12: Proportion of new product launches, by type of product claims, 2011-13
Figure 13: Important consideration factors when buying instant noodles, December 2013
Is there room for more premium products?
Figure 14: Instant Noodles: Average retail unit price by market segmentation, 2008-13
Figure 15: Proportion of new product launches, by type of product price point, 2011-13
Market drivers
New product launches slowing
Figure 16: Proportion of new product launches, 2011-13
Figure 17: Proportion of total new product launches, by launch type, 2011-13
Figure 18: Proportion of new product launches, by launch type and year, 2011-13
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Companies and Brands
Key points
Brand share
Figure 19: Instant Noodles: Company retail market share by volume (%), 2012-13
Figure 20: Instant Noodles: Company retail market share by volume (%), 2012-13
Figure 21: Instant Noodles: Company retail market share by value (%), 2012-13
Figure 22: China – Instant Noodles: Company retail market share by value (%), 2012-13
Figure 23: Proportion of new product launches, by brand/company, 2011-13
Advertising and innovation
Advertising becoming more innovative
Figure 24: Important consideration factors when buying instant noodles, by demographics, December 2013
Figure 25: Attitudes towards instant noodles flavour, by demographics, December 2013
Still more room for flavour innovation
Figure 26: Important consideration factors when buying instant noodles, December 2013
Figure 27: Proportion of new product launches, by product flavours, 2011-13
Figure 28: Attitudes towards instant noodles, December 2013
Packaging innovation to help stand out from the crowd
Figure 29: Proportion of new product launches, by product packaging type, 2011-13
Figure 30: Proportion of new product launches, by product packaging type and year, 2011-13
Private label makes its mark
Figure 31: Important consideration factors when buying packaged noodles, December 2013
Companies
Tingyi Holdings Ltd
Figure 32: Tingyi (Cayman Islands) Holding Corporation financial results, 2011-12, Q3 2012-Q3 2013
Uni-President Group
Figure 33: Uni-President financial results, 2011-12
Jinmailang Nissin Foods Co., Ltd
Figure 34: Nissin Foods financial results, 2012-13
Baixiang Food Group.
The Consumer – Key Noodle Consumer Segments
Key points
Key packaged noodle consumer segments
Figure 35: Packaged noodle target segments, December 2013
Key instant noodle consumer segments
Figure 36: Packaged noodle target segments, December 2013
The Consumer – Purchasing Frequency
Key points
Key user frequency segments
Figure 37: Noodles eaten in the last 3 months, by user group, December 2013
Frequency of packaged noodle use among key consumer segments
Figure 38: Packaged noodles eaten in the last 3 months, by key consumer segment, December 2013
Frequency of instant noodle use among key consumer segments
Figure 39: Instant noodles eaten in the last 3 months, by target groups, December 2013
The Consumer – Purchasing Channels
Key points
The key user shopping channels
Figure 40: Purchasing channels of noodles, December 2013
Shopping channels used by demographics
Figure 41: Purchasing channels of noodles, by demographics, December 2013
Shopping channels used by user frequency segments
Figure 42: Purchasing channels of noodles, by user frequency segments, December 2013
The Consumer – Purchasing Considerations when Buying Noodles
Key points
Key packaged noodle user purchasing considerations
Figure 43: Important consideration factors when buying packaged noodles, December 2013
User packaged noodle purchasing considerations among key consumer segments
Figure 44: Important consideration factors when buying packaged noodles, by key consumer segment, December 2013
Key instant noodle user purchasing considerations
Figure 45: Important consideration factors when buying instant noodles, December 2013
User instant noodle purchasing considerations among key consumer segments
Figure 46: Important consideration factors when buying instant noodles, by key target segments, December 2013
The Consumer – Attitudes Towards Instant Noodles
Key points
What do instant noodle consumers believe?
Figure 47: Attitudes towards instant noodles, December 2013
Key instant noodles consumer segment attitudes
Figure 48: Attitudes towards instant noodles, by key target segments, December 2013
Key Issue – Consumers are Demanding More Healthy Noodle Options
Key points
Less bad, more good
Figure 49: Important consideration factors when buying packaged noodles, December 2013
Figure 50: Important health consideration factors when buying packaged and instant noodles, by user frequency, December 2013
Health demands from packaged noodles by demographics
Figure 51: Important health consideration factors when buying packaged noodles, by demographics, December 2013
Health attitudes towards packaged noodles
Figure 52: Attitudes towards packaged noodles, December 2013
Packaged noodles health attitudes by demographics
Figure 53: Attitudes towards health aspects of packaged noodles, by demographics, December 2013
Health attitudes towards instant noodles
Figure 54: Health attitudes towards instant noodles, December 2013
Instant noodles health attitudes by demographics
Figure 55: Health attitudes towards instant noodles, by demographics, December 2013
What does it mean?
Key Issue – Interesting Flavours to Excite Instant Noodle Eaters
Key points
Flavour dominates among choice factors
Figure 56: Important consideration factors when buying instant noodles, December 2013
Figure 57: Important consideration factors when buying instant noodles, by demographics, December 2013
Figure 58: Important consideration factors when buying instant noodles, by key target consumer segments, December 2013
Generally strong demand for more interesting flavours
Figure 59: Attitudes towards instant noodles flavour, December 2013
Figure 60: Proportion of new product launches, by product flavours, 2011-13
Who wants these more interesting flavours?
Figure 61: Attitudes towards instant noodles flavour, by demographics, December 2013
Figure 62: Attitudes towards instant noodles flavour, by key consumer segments, December 2013
What does it mean?
To Read Complete Report with TOC: http://www.marketresearchreports.biz/analysis/192813
Key Issue – Variety of Textures and Side Dishes to Create new Interest
Key points
Packaged noodles with more interesting textures and side dishes are welcome
Figure 63: Attitudes towards packaged noodles textures and side dishes, December 2013
Figure 64: Attitudes towards packaged noodles textures and side dishes, by demographics, December 2013
Figure 65: Attitudes towards packaged noodles textures and side dishes, by key consumer segment, December 2013
Texture ranks highest among purchasing considerations
Figure 66: Important consideration factors when buying packaged noodles, December 2013
Figure 67: Important consideration factors when buying packaged noodles, by demographics, December 2013
Side dishes add interest to instant noodles
Figure 68: Consideration of side dishes when buying instant noodles, by Target groups, December 2013
Figure 69: Attitudes towards extra side dishes with instant noodles, by Target groups, December 2013
What does it mean?
Key Issue – Convenience and Low Cost No Longer Key Draw
Key points
Price and convenience rank below flavour and brand
Figure 70: Important consideration factors when buying instant noodles, December 2013
Ready-to-eat features consumers would pay more for
Figure 71: Attitudes towards instant noodles, December 2013
Ready-to-eat convenience sought by demographics
Figure 72: Attitudes towards instant noodles packaging convenience, by demographics, December 2013
Features consumers would pay more for by demographics
Figure 73: Attitudes towards instant noodle features consumers would pay more for, by demographics, December 2013
Value-added and convenience attitudes among key consumer segments
Figure 74: Attitudes towards instant noodle features consumers would pay more for and packaging convenience, by key consumer segments, December 2013
What does it mean?
About us
MarketResearchReports.biz is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are specially designed to save time and money for our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.
Contact
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90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
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Website: http://www.marketresearchreports.biz/
Blog: http://chinamarketreports.blogspot.com/
Consumers are demanding a wider variety of new and exotic flavours, as more people travel overseas, and are exposed to more new cuisines. This provides an opportunity for noodle manufacturers to create bold new flavours that generate interest among increasingly sophisticated consumers.
Browse Full Report With TOC: http://www.marketresearchreports.biz/analysis-details/noodles-china-march-2014
Table of Content
Introduction
Definition
Report structure
Methodology
Abbreviations
Executive Summary
The market
Figure 1: Total retail market for instant noodles and forecast, 2008-18
Companies and brands
Figure 2: Company retail market share by volume (%), 2012-13
The consumer
The key packaged noodle consumer segments
Figure 3: Packaged noodle target segments, December 2013
The key instant noodle consumer segments
Figure 4: Instant noodle target segments, December 2013
Key issues
Consumers are demanding more healthy noodle options
Figure 5: Important consideration factors when buying packaged noodles, December 2013
Interesting flavours to excite instant noodle eaters
Figure 6: Attitudes towards instant noodles flavour, December 2013
Variety of textures and side dishes to create new interest
Figure 7: Attitudes towards packaged noodles textures and side dishes, December 2013
Convenience and low cost no longer key draw
Figure 8: Important consideration factors when buying instant noodles, December 2013
What we think
The Market
Key points
Market size and forecast
Figure 9: Total retail market for instant noodles and forecast, 2008-18
Market segmentation
Cup/bowl noodles increasing market share through convenience
Figure 10: Instant Noodles: Retail market segmentation by volume and value, 2008-13
Figure 11: Proportion of new product launches, by packaging type and year, 2011-13
Convenience and purity are key selling points
Figure 12: Proportion of new product launches, by type of product claims, 2011-13
Figure 13: Important consideration factors when buying instant noodles, December 2013
Is there room for more premium products?
Figure 14: Instant Noodles: Average retail unit price by market segmentation, 2008-13
Figure 15: Proportion of new product launches, by type of product price point, 2011-13
Market drivers
New product launches slowing
Figure 16: Proportion of new product launches, 2011-13
Figure 17: Proportion of total new product launches, by launch type, 2011-13
Figure 18: Proportion of new product launches, by launch type and year, 2011-13
To Get Download Full Report with TOC: http://www.marketresearchreports.biz/sample/sample/192813
Companies and Brands
Key points
Brand share
Figure 19: Instant Noodles: Company retail market share by volume (%), 2012-13
Figure 20: Instant Noodles: Company retail market share by volume (%), 2012-13
Figure 21: Instant Noodles: Company retail market share by value (%), 2012-13
Figure 22: China – Instant Noodles: Company retail market share by value (%), 2012-13
Figure 23: Proportion of new product launches, by brand/company, 2011-13
Advertising and innovation
Advertising becoming more innovative
Figure 24: Important consideration factors when buying instant noodles, by demographics, December 2013
Figure 25: Attitudes towards instant noodles flavour, by demographics, December 2013
Still more room for flavour innovation
Figure 26: Important consideration factors when buying instant noodles, December 2013
Figure 27: Proportion of new product launches, by product flavours, 2011-13
Figure 28: Attitudes towards instant noodles, December 2013
Packaging innovation to help stand out from the crowd
Figure 29: Proportion of new product launches, by product packaging type, 2011-13
Figure 30: Proportion of new product launches, by product packaging type and year, 2011-13
Private label makes its mark
Figure 31: Important consideration factors when buying packaged noodles, December 2013
Companies
Tingyi Holdings Ltd
Figure 32: Tingyi (Cayman Islands) Holding Corporation financial results, 2011-12, Q3 2012-Q3 2013
Uni-President Group
Figure 33: Uni-President financial results, 2011-12
Jinmailang Nissin Foods Co., Ltd
Figure 34: Nissin Foods financial results, 2012-13
Baixiang Food Group.
The Consumer – Key Noodle Consumer Segments
Key points
Key packaged noodle consumer segments
Figure 35: Packaged noodle target segments, December 2013
Key instant noodle consumer segments
Figure 36: Packaged noodle target segments, December 2013
The Consumer – Purchasing Frequency
Key points
Key user frequency segments
Figure 37: Noodles eaten in the last 3 months, by user group, December 2013
Frequency of packaged noodle use among key consumer segments
Figure 38: Packaged noodles eaten in the last 3 months, by key consumer segment, December 2013
Frequency of instant noodle use among key consumer segments
Figure 39: Instant noodles eaten in the last 3 months, by target groups, December 2013
The Consumer – Purchasing Channels
Key points
The key user shopping channels
Figure 40: Purchasing channels of noodles, December 2013
Shopping channels used by demographics
Figure 41: Purchasing channels of noodles, by demographics, December 2013
Shopping channels used by user frequency segments
Figure 42: Purchasing channels of noodles, by user frequency segments, December 2013
The Consumer – Purchasing Considerations when Buying Noodles
Key points
Key packaged noodle user purchasing considerations
Figure 43: Important consideration factors when buying packaged noodles, December 2013
User packaged noodle purchasing considerations among key consumer segments
Figure 44: Important consideration factors when buying packaged noodles, by key consumer segment, December 2013
Key instant noodle user purchasing considerations
Figure 45: Important consideration factors when buying instant noodles, December 2013
User instant noodle purchasing considerations among key consumer segments
Figure 46: Important consideration factors when buying instant noodles, by key target segments, December 2013
The Consumer – Attitudes Towards Instant Noodles
Key points
What do instant noodle consumers believe?
Figure 47: Attitudes towards instant noodles, December 2013
Key instant noodles consumer segment attitudes
Figure 48: Attitudes towards instant noodles, by key target segments, December 2013
Key Issue – Consumers are Demanding More Healthy Noodle Options
Key points
Less bad, more good
Figure 49: Important consideration factors when buying packaged noodles, December 2013
Figure 50: Important health consideration factors when buying packaged and instant noodles, by user frequency, December 2013
Health demands from packaged noodles by demographics
Figure 51: Important health consideration factors when buying packaged noodles, by demographics, December 2013
Health attitudes towards packaged noodles
Figure 52: Attitudes towards packaged noodles, December 2013
Packaged noodles health attitudes by demographics
Figure 53: Attitudes towards health aspects of packaged noodles, by demographics, December 2013
Health attitudes towards instant noodles
Figure 54: Health attitudes towards instant noodles, December 2013
Instant noodles health attitudes by demographics
Figure 55: Health attitudes towards instant noodles, by demographics, December 2013
What does it mean?
Key Issue – Interesting Flavours to Excite Instant Noodle Eaters
Key points
Flavour dominates among choice factors
Figure 56: Important consideration factors when buying instant noodles, December 2013
Figure 57: Important consideration factors when buying instant noodles, by demographics, December 2013
Figure 58: Important consideration factors when buying instant noodles, by key target consumer segments, December 2013
Generally strong demand for more interesting flavours
Figure 59: Attitudes towards instant noodles flavour, December 2013
Figure 60: Proportion of new product launches, by product flavours, 2011-13
Who wants these more interesting flavours?
Figure 61: Attitudes towards instant noodles flavour, by demographics, December 2013
Figure 62: Attitudes towards instant noodles flavour, by key consumer segments, December 2013
What does it mean?
To Read Complete Report with TOC: http://www.marketresearchreports.biz/analysis/192813
Key Issue – Variety of Textures and Side Dishes to Create new Interest
Key points
Packaged noodles with more interesting textures and side dishes are welcome
Figure 63: Attitudes towards packaged noodles textures and side dishes, December 2013
Figure 64: Attitudes towards packaged noodles textures and side dishes, by demographics, December 2013
Figure 65: Attitudes towards packaged noodles textures and side dishes, by key consumer segment, December 2013
Texture ranks highest among purchasing considerations
Figure 66: Important consideration factors when buying packaged noodles, December 2013
Figure 67: Important consideration factors when buying packaged noodles, by demographics, December 2013
Side dishes add interest to instant noodles
Figure 68: Consideration of side dishes when buying instant noodles, by Target groups, December 2013
Figure 69: Attitudes towards extra side dishes with instant noodles, by Target groups, December 2013
What does it mean?
Key Issue – Convenience and Low Cost No Longer Key Draw
Key points
Price and convenience rank below flavour and brand
Figure 70: Important consideration factors when buying instant noodles, December 2013
Ready-to-eat features consumers would pay more for
Figure 71: Attitudes towards instant noodles, December 2013
Ready-to-eat convenience sought by demographics
Figure 72: Attitudes towards instant noodles packaging convenience, by demographics, December 2013
Features consumers would pay more for by demographics
Figure 73: Attitudes towards instant noodle features consumers would pay more for, by demographics, December 2013
Value-added and convenience attitudes among key consumer segments
Figure 74: Attitudes towards instant noodle features consumers would pay more for and packaging convenience, by key consumer segments, December 2013
What does it mean?
About us
MarketResearchReports.biz is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are specially designed to save time and money for our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.
Contact
M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-997-4948
Website: http://www.marketresearchreports.biz/
Blog: http://chinamarketreports.blogspot.com/
