Xiaomis Product Strategic Planning and
Its Opportunities and Challenges in the Smart TV Market
Incorporated
in 2010, Xiaomi has won itself a name in the global market with its high
price-performance ratio smartphones, propelling itself to the top 20 smartphone
brands. With unique operational style, sales of Xiaomi smarpthones have grown
rapidly. In 2013, Xiaomi separately rolled out MiBox and MiTV, officially
confirming its move into the TV market. By aping its success in smartphones to
smart TVs, Xiaomi aims to gain traction in the living room and further into
smart home applications. This report profiles critical success factors and core
competence of Xiaomi in smartphones, examines its strategic planning for smart
TVs, opportunities presented and challenges ahead.?
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TABLE
OF CONTENT
1.
Development of Xiaomi
2.
Xiaomi\'s Strategic Planning
2.1
Distribution Channels and Logistics Services
2.2
R&D Resources and Deployment
2.3
Social Media Marketing Strategies
2.3.1
Rabid Fanbase
2.3.2
Marketing Activities
2.4
Product Development Strategies
2.4.1
MIUI-based Ecosystem
2.4.2
Multi-screen Product Strategy for Hardware
3.
Critical Success Factors for Xiaomi Products
3.1
Xiaomi\'s Market Share Increases Rapidly Thanks to High Price-performance Ratio
Products
3.2
User Feedback Key to Xiaomi\'s High Efficiency in R&D
3.3
Direct B2C Sales Model Increases Product Market Exposure
4.Opportunities
and Challenges of Xiaomi\'s Decision to Enter the TV Industry
4.1
Xiaomi\'s Plan to Duplicating Smartphone Success on Smart TV May Not Work
4.2
Content Plays Key Factor to the Rise of MiTV
5.Conclusion
5.1
Xiaomi Aims to Capture Lucrative Opportunities in the TV Application Market
5.2
Xiaomi\'s Direct B2C Sales Strategy for Improved Efficiency
Appendix
Figure
1 Xiaomi\'s Product Specs and Pricing Strategies
Figure
2 Xiaomi\'s Fan-based R&D Strategies
Figure
3 Comparison of Conventional and Xiaomi\'s Sales Models
Figure
4 Critical Success Factors for Xiaomi Smartphone and Smart TV
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