Global
Carbonates Report 2013
Published by Canadean, the Global Carbonated Report 2013 provides a detailed analysis of the carbonated soft drinks market, with global, regional and individual country data including forecasts to 2016.
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Introduction
and Landscape
Why
was the report written?
The
Global Carbonates Report 2013 is an essential guide for anyone with an interest
in the global carbonated soft drinks market and forms part of Canadean'sbest
selling series of global soft drinks reports.
What
is the current market landscape and what is changing?
Overall
carbonates volumes continued to grow during 2012, although the category has now
reached a position of maturity in a number of countries. While still in the
lead, the category's contribution is reducing and fell ten percentage points
between 2001 and 2012.
What
are the key drivers behind recent market changes?
Competing
beverages are becoming more popular, particularly packaged water, and are starting
to make inroads on carbonates' share.
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What
makes this report unique and essential to read?
The
Global Carbonates Report for 2013 comprises of data tables and supporting text,
providing information at a global, regional and country level. The report is
compiled from Canadean's extensive global soft drinks databases which are
researched individually by country using our specialist researchers 'on the
ground'. Comprising of 82 individual country profiles and 8 regional overviews,
plus a global summary, the Global Carbonates Report provides an invaluable
guide to the latest trends and forecasts in the Carbonates category worldwide.
Key
Features and Benefits
- Dataincludescarbonates consumption volumes (million litres and litres per capita)from 2007 to 2012, with forecasts to 2016.
- Percentage markets shares are provided for segmentation data, packaging data and distribution (2011 and 2012 actuals, plus 2013 forecasts).
- Leading companies' market shares for 2011 and 2012 are provided.
- A market valuationis provided for eachcountry and, where applicable, new products in 2012 are identified by country.
- Supporting text includes commentary on current and emerging trends, segmentation, packaging, distribution, pricing/valuation and where applicable, functional products and private label.
Key
Market Issues
- All but two regions saw some level of growth in 2012. The larger North American market has been in a steady downward spiral ever since 2003, impacted by category maturity and influenced by mounting health concerns, as well as the growing popularity of non-carbonated beverage alternatives.
- Cola remained the unchallenged leader in 2012, with a stable 54% of volume. Its main competition came from lemon/lime drinks at 11% and orange on 9%. These shares have barely altered in over ten years.
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Key
Highlights
- The most dynamic region was the Middle East and North Africa (+9%), but the largest contribution to added volume in 2012 came from Asia, which supplied almost half of all incremental sales that year.
- The volume share of PET packaging continued to climb in 2012, reaching just over 61%. However, the progress of the plastic is slowing. Between 2007 and 2012 it gained four percentage points, as opposed to five percentage points in the previous five year period.
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