Undoubtedly, the biggest competitive threat to beer brands is the likelihood that drinkers will opt for wine or spirits instead of beer. This presents beer brands with a challenge to attract drinkers who may otherwise select a different type of alcohol. Doing so will, in part, entail taking a few pages from wine and liquor marketers to better appeal to the most likely wine and spirit drinkers: younger consumers.
Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
To Read the Complete Report with TOC Visit: http://www.marketresearchreports.biz/analysis-details/beer-us-december-2013
Executive Summary
A flat market in search of fizz
Figure 1: Total US dollar sales and fan chart forecast of beer, at current prices, 2008-18
Figure 2: Total US unit sales and fan chart forecast of beer, in millions of 2.25-gallon cases, at current prices, 2008-18
Demographics drive sales
Domestic volume sales far outweigh imported volume sales
Off-premise accounts for 76% of volume sales
Key players
The consumer
Respondents more likely to report drinking wine or spirits than beer
Figure 3: Any consumption, alcoholic beverages, September 2013
Consumers looking for mid-tier prices, light beer, standard alcohol content
Figure 4: Attributes influencing beer choices, September 2013
Respondents are very likely to drink different alcoholic drinks on different occasions
Figure 5: Agreement with attitudes and behaviors toward beer, hard cider, and malt liquor, September 2013
What we think
Issues and Insights
Can beer brands win over young drinkers opting for wine and liquor?
The issues
Insights: Take marketing cues from the competition
How can premium brands capture the momentum of craft brands?
Issues
Insights: Go with small-batch, special occasions and new flavors
Is the craft beer segment a bubble headed for a pop?
Issues
Insights: Focus on quality, a shake-out is coming
Trend Applications
Trend: Many Mes
Trend: Prove It
Mintel Futures: Human
Market Size and Forecast
Key points
Small gains in 2012 and 2013 after declines between 2008 and 2011
Volume sales forecast to grow slowly into 2018
Volume sales and forecast of beer
Figure 6: Total US volume sales and forecast of beer, 2008-18
Sales and forecast of beer
Figure 7: Total US sales and forecast of beer, at current prices, 2008-18
Figure 8: Total US sales and forecast of beer, at inflation-adjusted prices, 2008-18
Fan chart forecast
Figure 9: Total US unit sales and fan chart forecast of beer, in millions of 2.25-gallon cases, at current prices, 2008-18
Figure 10: Total US dollar sales and fan chart forecast of beer, at current prices, 2008-18
Market Drivers
Key points
Respondents aged 22-54 most apt to drink beer
Figure 11: Adult consumption of light/low-calorie, imported, or domestic beer, by age, May 2012-June 2013
Men remain the primary target for advertisers
Figure 12: Adult consumption of light/low-calorie, imported, or domestic beer, by gender, May 2012-June 2013
Racial demographics drive sales of specific segments
Figure 13: Adult consumption of light/low-calorie, imported, or domestic beer, by race/Hispanic origin, May 2012-June 2013
Higher household income means higher consumption
Figure 14: Adult consumption of light/low-calorie, imported, or domestic beer, by household income, May 2012-June 2013
High calorie count, unhealthy halo cause many to scale back consumption
Figure 15: Reasons for drinking less beer, hard cider, or malt liquor, September 2013
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Competitive Context
Wine and spirits markets keep pace with beer market
Figure 16: Reasons for drinking less beer, hard cider, or malt liquor, September 2013
Innovations in wine packaging and marketing
Spirits brands employ hybrid products to appeal to cross-category drinkers
Segment Performance
Key points
Domestic far outsells imported, but grows more slowly
Imported beers capitalize on demand for premium, prestige brands
Domestic set to increase 0.5% in 2014; imported will grow by 1.4%
Volume sales of beer, by segment
Figure 17: US volume sales of beer, segmented by type, 2008-18
Segment Performance – Domestic Beer
Key points
Domestic volume sales grow fractionally in 2013
Volume sales and forecast of domestic beer
Figure 18: Total US volume sales and forecast of domestic beer, 2008-18
Light beer leads domestic segments by volume
Figure 19: Total US volume sales of domestic beer, by type, 2008-13
Light beer has highest consumption frequency; malt liquor has lowest
Figure 20: Adult volume consumption of light or low-calorie beer, May 2012-June 2013
Figure 21: Adult volume consumption of regular domestic beer, May 2012-June 2013
Figure 22: Adult volume consumption of microbrewed beer, by gender, May 2012-June 2013
Figure 23: Adult volume consumption of malt liquor, May 2012-June 2013
Craft beer/microbrew consumption frequency increases
Figure 24: Adult volume consumption of microbrewed beer, April 2008-June 2013
Segment Performance – Imported Beer
Key points
Slight volume sales gains as consumers look for wider selection
Volume sales and forecast of imported beer
Figure 25: Total US volume sales and forecast of imported beer, 2008-18
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Retail Channels
Key points
Off-premise comprises three quarters share
Retail focus: craft beer
On-premise outpaced by off-premise
Volume sales of beer, by channel
Figure 26: US volume sales of beer, by channel, 2008-13
Imported beer has most menu incidence, domestic close behind
Figure 27: Top menu items of beer, Q3 2012-Q3 2013
Domestic beer menu incidence jumps at quick serves and fast casuals
Figure 28: Domestic beer growth, by restaurant segment, Q3 2012-Q3 2013
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Contact
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Table of Content
Scope and Themes
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
To Read the Complete Report with TOC Visit: http://www.marketresearchreports.biz/analysis-details/beer-us-december-2013
Executive Summary
A flat market in search of fizz
Figure 1: Total US dollar sales and fan chart forecast of beer, at current prices, 2008-18
Figure 2: Total US unit sales and fan chart forecast of beer, in millions of 2.25-gallon cases, at current prices, 2008-18
Demographics drive sales
Domestic volume sales far outweigh imported volume sales
Off-premise accounts for 76% of volume sales
Key players
The consumer
Respondents more likely to report drinking wine or spirits than beer
Figure 3: Any consumption, alcoholic beverages, September 2013
Consumers looking for mid-tier prices, light beer, standard alcohol content
Figure 4: Attributes influencing beer choices, September 2013
Respondents are very likely to drink different alcoholic drinks on different occasions
Figure 5: Agreement with attitudes and behaviors toward beer, hard cider, and malt liquor, September 2013
What we think
Issues and Insights
Can beer brands win over young drinkers opting for wine and liquor?
The issues
Insights: Take marketing cues from the competition
How can premium brands capture the momentum of craft brands?
Issues
Insights: Go with small-batch, special occasions and new flavors
Is the craft beer segment a bubble headed for a pop?
Issues
Insights: Focus on quality, a shake-out is coming
Trend Applications
Trend: Many Mes
Trend: Prove It
Mintel Futures: Human
Market Size and Forecast
Key points
Small gains in 2012 and 2013 after declines between 2008 and 2011
Volume sales forecast to grow slowly into 2018
Volume sales and forecast of beer
Figure 6: Total US volume sales and forecast of beer, 2008-18
Sales and forecast of beer
Figure 7: Total US sales and forecast of beer, at current prices, 2008-18
Figure 8: Total US sales and forecast of beer, at inflation-adjusted prices, 2008-18
Fan chart forecast
Figure 9: Total US unit sales and fan chart forecast of beer, in millions of 2.25-gallon cases, at current prices, 2008-18
Figure 10: Total US dollar sales and fan chart forecast of beer, at current prices, 2008-18
Market Drivers
Key points
Respondents aged 22-54 most apt to drink beer
Figure 11: Adult consumption of light/low-calorie, imported, or domestic beer, by age, May 2012-June 2013
Men remain the primary target for advertisers
Figure 12: Adult consumption of light/low-calorie, imported, or domestic beer, by gender, May 2012-June 2013
Racial demographics drive sales of specific segments
Figure 13: Adult consumption of light/low-calorie, imported, or domestic beer, by race/Hispanic origin, May 2012-June 2013
Higher household income means higher consumption
Figure 14: Adult consumption of light/low-calorie, imported, or domestic beer, by household income, May 2012-June 2013
High calorie count, unhealthy halo cause many to scale back consumption
Figure 15: Reasons for drinking less beer, hard cider, or malt liquor, September 2013
Click Here To Download Detail Report: http://www.marketresearchreports.biz/sample/sample/181212
Competitive Context
Wine and spirits markets keep pace with beer market
Figure 16: Reasons for drinking less beer, hard cider, or malt liquor, September 2013
Innovations in wine packaging and marketing
Spirits brands employ hybrid products to appeal to cross-category drinkers
Segment Performance
Key points
Domestic far outsells imported, but grows more slowly
Imported beers capitalize on demand for premium, prestige brands
Domestic set to increase 0.5% in 2014; imported will grow by 1.4%
Volume sales of beer, by segment
Figure 17: US volume sales of beer, segmented by type, 2008-18
Segment Performance – Domestic Beer
Key points
Domestic volume sales grow fractionally in 2013
Volume sales and forecast of domestic beer
Figure 18: Total US volume sales and forecast of domestic beer, 2008-18
Light beer leads domestic segments by volume
Figure 19: Total US volume sales of domestic beer, by type, 2008-13
Light beer has highest consumption frequency; malt liquor has lowest
Figure 20: Adult volume consumption of light or low-calorie beer, May 2012-June 2013
Figure 21: Adult volume consumption of regular domestic beer, May 2012-June 2013
Figure 22: Adult volume consumption of microbrewed beer, by gender, May 2012-June 2013
Figure 23: Adult volume consumption of malt liquor, May 2012-June 2013
Craft beer/microbrew consumption frequency increases
Figure 24: Adult volume consumption of microbrewed beer, April 2008-June 2013
Segment Performance – Imported Beer
Key points
Slight volume sales gains as consumers look for wider selection
Volume sales and forecast of imported beer
Figure 25: Total US volume sales and forecast of imported beer, 2008-18
To Buy The Copy of This Report Visit: http://www.marketresearchreports.biz/analysis/181191
Retail Channels
Key points
Off-premise comprises three quarters share
Retail focus: craft beer
On-premise outpaced by off-premise
Volume sales of beer, by channel
Figure 26: US volume sales of beer, by channel, 2008-13
Imported beer has most menu incidence, domestic close behind
Figure 27: Top menu items of beer, Q3 2012-Q3 2013
Domestic beer menu incidence jumps at quick serves and fast casuals
Figure 28: Domestic beer growth, by restaurant segment, Q3 2012-Q3 2013
About Us
MarketResearchReports.Biz is the most comprehensive collection of market research reports. MarketResearchReports.Biz services are specially designed to save time and money for our clients. We are a one stop solution for all your research needs, our main offerings are syndicated research reports, custom research, subscription access and consulting services. We serve all sizes and types of companies spanning across various industries.
Contact
M/s Sheela
90 Sate Street, Suite 700
Albany, NY 12207
Tel: +1-518-618-1030
USA – Canada Toll Free: 866-997-4948
Website: http://www.marketresearchreports.biz/
Blog: http://chinamarketreports.blogspot.com/
