Wednesday, 12 March 2014

E-Commerce Market In India - Click To Boom: Industrial Research Report

Research Report On E-Commerce In India - Click To Boom: Research and Markets

The global e-commerce industry has experienced unprecedented growth in the last five years. The Asia-Pacific region has played a major role in this growth, as consumers in the developing countries are becoming more accepting of e-commerce. In fact, India and China have registered higher growth rate than the global average in this segment.

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The global e- commerce market generated revenue worth USD 1,042.98 in 2012 and is anticipated to clock a turnover of USD 2,148 billion by 2017, with year- on- year growth rate of 17 percent. The North America region contributes a major chunk in the business- to- consumer (B2C) e- commerce sales, but registered a growth rate of only 11 percent. In comparison, the Asia- Pacific region, with rapidly increasing markets such as China India and Indonesia, offers the highest growth potential. The region is projected to contribute the major share of global e-commerce revenue by 2017.

The country’s e- commerce market has shown rapid growth over last few years backed by a rise in penetration and higher acceptance among Indian consumers. The advent of 3G and 4G internet connections have led to the growth of netizens in the country. The number of internet users making online transactions is steadily on the rise and is anticipated to reach 38 million by 2015, as compared to 11 million users in 2011.

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Travel e- commerce has been the most dominant segment both in terms of visibility and transactions. Air travel and railway ticketing websites have had the largest share. e- Commerce services for car rental and bus tickets highlight high-growth trajectory, especially among urban consumers. The retail industry in India is booming and e- retail contributes just 1 percent of the overall industry. The e- retail segment has the largest growth potential and is anticipated to surpass the travel section. With retail penetration of 60 percent, the e- tailing part of the websites has attracted largest number of internet traffic over the last one year.

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The e- commerce sector has been attracting investments and assistance from private equity and venture capitalist firms. The companies are also actively looking to innovate and adopt strategic models to have a greater customer base. Overall, the sector is set to grow exponentially and offers immense potential for investors.


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