Turkey cards market grew at a CAGR of 9.4% during
2010 to 2014, to reach 167.5 million cards in circulation by 2014. The
increasing acceptance of ecommerce, shifting lifestyle demographics, and rising
disposable income acted as the growth drivers for cards in circulation.
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The number of POS terminals increased from 1,82,3530
in 2010 to 2,41,3884 in 2014. The number of POS terminals is expected to grow
significantly during the period 2015 to 2020 due to expansion of retail sector.
The number of credit cards in circulation grew at a
CAGR of 5.6% during the period 2010 to 2014. The number of credit cards in
circulation is expected to reach 65.5 million in 2020, growing at a CAGR of
1.8%. The growth in credit card transactions was encouraged by growth in
payment infrastructure (such as POS and ATM terminals), advanced card features
(such as EMV technology) and promotional strategies (such as cashback offers
and reward programs).
Credit cards are primarily used by customers at POS
terminals for retail purchases, rather than for cash withdrawals at ATMs. In
2014, value of transactions at POS terminals accounted for 91% of total credit
card transactions in Turkey.
By scheme, the number of debit cards in circulation
was dominated by Visa with market share of 58.3%, which was followed by
MasterCard with 39.7% market share in 2014. Visa was also a leading scheme in
credit card segment with a market share of 55% of the total credit cards in
circulation.
In credit card segment, Yapı Kredi was the leading
card issuer in terms of the number of cards in circulation in 2014.
Key players in the debit and credit cards market include:
- Ziraat
- VakifBank
- Yapı Kredi
- Garanti
- Finansbank
Turkey Card and Payments market databook includes
market size and forecast for the period 2010 to 2020 in terms of number of
cards, value and volume of transactions processed through these cards. The
databook also includes competitive landscape (card issuers in the country) for
both debit cards and credit cards.
Key data points covered in the databook are:
Card Market – Debit cards and Credit cards
- Number of cards
- Number of transactions
- Value of transactions
- Frequency of use
- Average transaction value
- Card turnover
Payment Market – ATM and POS terminals
- Number of terminals
- Number of transactions
- Value of transactions
- Frequency of use
- Average transaction value
- Card turnover
Competitive Landscape of Card Issuer – Debit card and Credit card
- Number of cards
- Number of transactions
- Value of transactions
- Credit card balance outstanding
Prepaid Card Market – Open loop cards and Closed loop cards
- Prepaid cards in circulation
- Open loop prepaid cards in circulation
- Closed loop prepaid cards in circulation
- Prepaid cards transaction value
- Open loop prepaid cards transaction value
- Closed loop prepaid cards transaction value
Payment Channels – Credit Transfers, Direct debit
and Cheques
- Number of transactions
- Value of transactions
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REASON TO BUY?
- Access accurate historical and forecast data
for various categories and segments of card payments industry
- Be informed about cards in circulation, number
of terminals, volume and value of transactions, company and issuer share
in the market
- Know the expected growth rate of various
categories and segments of card payments industry and which of them is
expected to gain/ lose market share
- Identify new windows of opportunity to cover
loopholes in the product portfolio and align them as per the markets with
a greater growth potential
- Frame informed and customized strategies for
market entry and expansion by identifying the categories and segments that
ensure growth
- Make more accurate decisions with the available
hard data
- Avail tailored research service of 10 hours
with the database (without paying any extra cost) for your any specific
requirement unmet.
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